SheKnows in the news
SheKnows in the news

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Media Coverage

January 30, 2015  Fortune Magazine: Expect Lots of Puppies, Little Cleavage in Super Bowl Ads

January 28, 2015  Huffington Post: Holderness Family Shows What Super Bowl Sunday Is Like When You Have Kids

January 27, 2015  Right This Minute: The Holderness Family Spits a Verse About Kids and the Super Bowl

January 26, 2015  Direct Marketing News: 18 Chief Marketers Who Put the "Excel" in Excellent

January 23, 2015  Chief Marketer: Hidden Valley Ranch is Hero in Big Game Day Video

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Press Releases

January 21, 2015  SheKnows Media and Internet Sensation The Holderness Family Reveal New Super Bowl-Themed Video

December 01, 2014  SheKnows Media’s Hatch Program and Unilever Project Sunlight Launch “The Hunger Project” to Raise Awareness of Child Hunger in America

November 03, 2014  SheKnows Media Acquires BlogHer Inc.

October 02, 2014  SheKnows Media Hosts Fem-vertising Panel at Advertising Week XI

August 18, 2014  Leading Women’s Lifestyle Media Platform SheKnows Acquires StyleCaster

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Awards & Recognitions

SheKnows Awards & Recognition



Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.

Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109,
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171,

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