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Media Coverage

April 19, 2015  AZ Central: Phoenix women's summit to address tech, business

April 17, 2015  WhiteHouse.gov: Watch - President Obama Holds a Town Hall with BlogHer and SheKnows

April 17, 2015  Kela Walker- About Last Night: On The Road To BlogerHer15

April 16, 2015  Triad Business Journal: In N.C. speech, Obama calls for equal pay (PHOTOS)

April 16, 2015  Fox 46: Lisa Stone talks presidential town hall

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Press Releases

April 13, 2015  SheKnows Media to Moderate a Town Hall Meeting with President Obama on Wage Gap and Workforce Issues Impacting American Women and Their Families

April 08, 2015  SheKnows Media Launches the #Femvertising Awards and Opens Call for Entries

March 26, 2015  SheKnows Media Goes on the Road to Honor Women Content Creators across the U.S. Leading Up to #BlogHer15: Experts Among Us in July in NYC

March 24, 2015  SheKnows Media Ranks No. 1 in comScore’s Lifestyle Category for Second Consecutive Month

March 19, 2015  SheKnows Media and Common Sense Media Partner to Help Parents Understand the Role Media and Tech Plays in Kids’ Lives

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SheKnows Awards & Recognition


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Insights

#Femvertising on the Rise

Businesses often have to decide between doing good for society and doing well by the bottom line. But in advertising – particularly as it relates to marketing to women – that may not be the case. In this article, SheKnows Media's Samantha Skey makes a strong case for why female consumers increasingly endorse brands whose advertising eschews gender stereotypes and unattainable beauty standards - a.k.a. #Femvertising - in favor of diversity and pro-female messages and images.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.



Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109, jennifer.ottum@sheknows.com
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171, lauren.millea@sheknows.com

For general inquiries, email marketing@sheknows.com