February 27, 2015 SkinnyMom: 15 Fabulous Meals to Cook in Foil
February 25, 2015 Marketing Land: The 3 Ad Creative Types Digital Marketers Need To Master
November 03, 2014 SheKnows Media Acquires BlogHer Inc.
October 02, 2014 SheKnows Media Hosts Fem-vertising Panel at Advertising Week XI
SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.
Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.
Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.
Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.
Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109, email@example.com
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171, firstname.lastname@example.org
For general inquiries, email email@example.com