SheKnows in the news
SheKnows in the news

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Media Coverage

November 12, 2014  AdAge: SheKnows Buys BlogHer, Expanding Its Reach Among Women

November 11, 2014  Adweek: SheKnows Buys BlogHer to Bolster Native Content

November 10, 2014  Adexchanger: How SheKnows Plans To Scale Up Native Through BlogHer

November 09, 2014  MediaBistro: SheKnows.com Just Became the Queen of Women’s Lifestyle Media

November 08, 2014  Folio: SheKnows Buys Competitor BlogHer

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Press Releases

November 03, 2014  SheKnows Media Acquires BlogHer Inc.

October 02, 2014  SheKnows Media Hosts Fem-vertising Panel at Advertising Week XI

August 18, 2014  Leading Women’s Lifestyle Media Platform SheKnows Acquires StyleCaster

July 10, 2014  Women’s Lifestyle Media Platform SheKnows Expands Leadership Team with 3 New Executive Appointments

June 25, 2014  SheKnows Officially Launches Explorer, an Innovative High-Engagement Content Distribution Platform for Premium Publishers

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Awards & Recognitions

SheKnows Awards & Recognition


Events



Insights

Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.



Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109, jennifer.ottum@sheknows.com
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171, lauren.millea@sheknows.com

For general inquiries, email marketing@sheknows.com