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Media Coverage

February 25, 2015  Marketing Land: The 3 Ad Creative Types Digital Marketers Need To Master

February 25, 2015  UpWorthy: Teens live in a social media world that most grown-ups know almost nothing about.

February 25, 2015  Thrillist: These are the wines you need to pair with your girl scout cookies

February 24, 2015  TheDailyDot: Women's publishing platform Femsplain successfully raises $25,000 on Kickstarter

February 23, 2015  Huffington Post: Dad Lets Three Year Old Daughter Dress Herself. The Results Prove Gender Stereotyping Is Ridiculous

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Press Releases

February 10, 2015  SheKnows Media Appoints New Experts Advisory Board for #BlogHer15: Experts Among Us

January 21, 2015  SheKnows Media and Internet Sensation The Holderness Family Reveal New Super Bowl-Themed Video

December 01, 2014  SheKnows Media’s Hatch Program and Unilever Project Sunlight Launch “The Hunger Project” to Raise Awareness of Child Hunger in America

November 03, 2014  SheKnows Media Acquires BlogHer Inc.

October 02, 2014  SheKnows Media Hosts Fem-vertising Panel at Advertising Week XI

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SheKnows Awards & Recognition


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Insights

Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.



Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109, jennifer.ottum@sheknows.com
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171, lauren.millea@sheknows.com

For general inquiries, email marketing@sheknows.com