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Media Coverage

October 01, 2015  Homemade: Halloween party bites for kids that you'll want to eat, too

September 28, 2015  Fast Company: Female Shoppers No Longer Trust Ads Or Celebrity Endorsements

September 25, 2015  Huffington Post: (SheKnows Op-Ed) Hillary Clinton Explains How ‘Women’s Issues’ Are Men’s Issues, Too

September 22, 2015  Business Journal: The business of influence: Risks and rewards of purchasing social media presence

September 22, 2015  min: SheKnows Media's Susan Getgood wins VP Marketer of the Year Award

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Press Releases

September 09, 2015  SheKnows Media Announces Sarah Michelle Gellar to Keynote #BlogHerFood15 November 7 in Chicago

September 01, 2015  SheKnows Media Presents #BlogHer16: Experts Among Us in Los Angeles, Aug. 4-6

July 29, 2015  SheKnows Media Appoints Former Publisher Matt Rice to Publisher of StyleCaster

July 20, 2015  SheKnows Media Announces Winners of the #Femvertising Awards and The Pitch at #BlogHer15: Experts Among Us

July 13, 2015  SheKnows Media Hosts Hatch Labs for Kids at #BlogHer15: Experts Among Us

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Awards & Recognitions

SheKnows Awards & Recognition



#Femvertising on the Rise

Businesses often have to decide between doing good for society and doing well by the bottom line. But in advertising – particularly as it relates to marketing to women – that may not be the case. In this article, SheKnows Media's Samantha Skey makes a strong case for why female consumers increasingly endorse brands whose advertising eschews gender stereotypes and unattainable beauty standards - a.k.a. #Femvertising - in favor of diversity and pro-female messages and images.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.

Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109,
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171,

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