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Media Coverage

February 09, 2016  News9: Digital Publishing Innovation Summit 2016 The Modernization of Media

February 09, 2016  Huffington Post: Why feeling like a failure could be your own fault

February 08, 2016  PopSugar: This Hilarious Shawn Mendes "Stitches" Parody Is Every Mom Dealing With the Stress of Classroom Valentines

February 08, 2016  Diversity Now: Super Bowl commercials are finally showing strong women and it's about time

February 07, 2016  Mashable: Super Bowl commercials are finally showing strong women and it's about time

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Press Releases

February 03, 2016  SheKnows Media Continues Growth and Editorial Innovation by Appointing Digital Media Executive Susan Kaplow to Chief Content Officer

February 01, 2016  SheKnows Media Opens the #CampusPitch Call for Entries

January 28, 2016  SheKnows Media Welcomes Sarah Michelle Gellar as the Newest Keynote of #BlogHer16: Experts Among Us, Aug. 4-6, 2016 in Los Angeles

January 26, 2016  STYLECASTER Debuts New Look – Includes New Mission, Site Relaunch and Executive Management Team

January 26, 2016  SheKnows Media Receives $22 Million Credit Facility from Ally Corporate Finance

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Awards & Recognitions

SheKnows Awards & Recognition


Events



Insights

#Femvertising on the Rise

Businesses often have to decide between doing good for society and doing well by the bottom line. But in advertising – particularly as it relates to marketing to women – that may not be the case. In this article, SheKnows Media's Samantha Skey makes a strong case for why female consumers increasingly endorse brands whose advertising eschews gender stereotypes and unattainable beauty standards - a.k.a. #Femvertising - in favor of diversity and pro-female messages and images.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.



Jenni Ottum, PR Director, 480.237.7100 ext. 4109, jenni.ottum@sheknows.com
Lauren Millea, Sr. PR Manager, 480.237.7100 ext. 4171, lauren.millea@sheknows.com

For general inquiries, email marketing@sheknows.com