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Media Coverage

October 09, 2015  Ad Age: How the Sports Industry Can Win with #Femvertising

October 07, 2015  takepart: See How These Young Girls Are Redefining the F-Word

October 07, 2015  Huffington Post: Young Girls Talk About Feminism One Year After Learning What It Is

October 07, 2015  Business Journal: SheKnows Media Hopes to Grow Female-Led Businesses with ‘The Pitch’

October 01, 2015  Homemade: Halloween party bites for kids that you'll want to eat, too

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Press Releases

October 08, 2015  SheKnows Media Launches 100 Inspiring Women

October 07, 2015  SheKnows Media Launches The F Word to Explore What it Means to be a Feminist Today

September 09, 2015  SheKnows Media Announces Sarah Michelle Gellar to Keynote #BlogHerFood15 November 7 in Chicago

September 01, 2015  SheKnows Media Presents #BlogHer16: Experts Among Us in Los Angeles, Aug. 4-6

July 29, 2015  SheKnows Media Appoints Former Publisher Matt Rice to Publisher of StyleCaster

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Awards & Recognitions

SheKnows Awards & Recognition



#Femvertising on the Rise

Businesses often have to decide between doing good for society and doing well by the bottom line. But in advertising – particularly as it relates to marketing to women – that may not be the case. In this article, SheKnows Media's Samantha Skey makes a strong case for why female consumers increasingly endorse brands whose advertising eschews gender stereotypes and unattainable beauty standards - a.k.a. #Femvertising - in favor of diversity and pro-female messages and images.

Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows

Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.

Marketing to the Likeable Mom: A Report on How Family, Brands and Technology Influence Her Social Identity

SheKnows examines how four groups of mothers – Working, Stay-at-Home, Millennial and Generation X – connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want

Samantha Skey, SheKnows' Chief Revenue Officer, explores why Sheryl Sandberg's Ban Bossy campaign fell short and how taking a different marketing approach - i.e., asking girls what they think about the issue - may help continue to shed light on the important issue of girls and leadership.

5 Lessons Marketers Can Learn From Millennial Women

Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.

Jenni Ottum, PR Director, 480.237.7100 ext. 4109,
Lauren Millea, Sr. PR Manager, 480.237.7100 ext. 4171,

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