July 25, 2015
The Broad Side: BlogHer Nails What Netroots Nation Fails: #BlackLivesMatter
July 24, 2015
Sun Sentinel: Sandra Bland shows necessity of Black Lives Matter movement
July 23, 2015
Huffington Post: 5 Awesome Femvertising Ads That Inspire Women And Girls
July 22, 2015
Yahoo Parenting: Gwyneth Paltrow Is the Poster Mom for Successful Co-Parenting
July 22, 2015
Daily Record: New advertising awards launched to celebrate ads that speak TO women, not AT them
View All >>
July 21, 2015
NBC: Gwyneth Paltrow Talks Co-Parenting With Chris Martin: 'It's Been Hard'
July 20, 2015
SheKnows Media Announces Winners of the #Femvertising Awards and The Pitch at #BlogHer15: Experts Among Us
July 13, 2015
SheKnows Media Hosts Hatch Labs for Kids at #BlogHer15: Experts Among Us
July 09, 2015
SheKnows Media Announces Highlights From #BlogHer15: Experts Among Us, the Nation’s Largest Event for Women Content Creators and Influencers, July 16-18 in New York City
July 01, 2015
SheKnows Media Announces #BlogHer15: Experts Among Us Kick-Off Keynote On Thursday afternoon, July 16 in New York City
View All >>
#Femvertising on the Rise
Businesses often have to decide between doing good for society and doing well by the bottom line. But in advertising – particularly as it relates to marketing to women – that may not be the case. In this article, SheKnows Media's Samantha Skey makes a strong case for why female consumers increasingly endorse brands whose advertising eschews gender stereotypes and unattainable beauty standards - a.k.a. #Femvertising - in favor of diversity and pro-female messages and images.
Advertising and the Female Gaze: Women Demand More from Brands as Their Piece of the Purchasing Pie Grows
Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society. In this byline, SheKnows explores how advertiser focus has swung profoundly toward women, and why brands that use images and messaging that inspire rather than shame will build deeper, more meaningful connections with this generation of women and those to come.
5 Lessons Marketers Can Learn From Millennial Women
Tech-native, entitled, collaborative, distracted, and loyal. These are just some of the words that come to mind when describing Millennials. Of the nearly 80 million Millennials that live in the U.S. today, about half are women. What can marketers learn from this powerful, influential consumer group? In a new byline published by iMedia, SheKnows explores five strategies that can help brands build authentic connections, establish trust and ultimately gain long-term loyalty from today's young women.
Jennifer Ottum, SheKnows Media B2B Media Relations, 480.237.7100 ext. 4109, email@example.com
Lauren Millea, SheKnows Media B2C Media Relations, 480.237.7100 ext. 4171, firstname.lastname@example.org
For general inquiries, email email@example.com